OBJECTIVE
For this project we were tasked with coming up with a brewing company and
creating a logo for it. After we had that done we were to designing 3 different
beer labels for the brewing company.
For this project we were tasked with coming up with a brewing company and
creating a logo for it. After we had that done we were to designing 3 different
beer labels for the brewing company.
PROCESS
After coming up with my idea and thumbnailing some logos I jumped right
into illustrator. I created the textured background for the label in Illustrator
and throughout my process played around a lot with where to put the product
information(alcohol percentage, volume). When I finally figured out the layout
I started to physically mock them up and prep my assignment for submission
where afterwards a photography student took some product shots of my
physically mocked up beer bottles.
MEDIUM / TOOLS USED
Illustrator