OBJECTIVE
For this project we were tasked with choosing a non-profit organization and
creating a direct mail piece and a marketing strategy for the mail piece.
For this project we were tasked with choosing a non-profit organization and
creating a direct mail piece and a marketing strategy for the mail piece.
PROCESS
When we were told to choose a non-profit organization I immediately wanted
to do something I was passionate about. Choosing the critical role foundation
I had to come up with something that would appeal to dungeons and dragons
players/fans. On the outside I came up with a heroes calling to catch their
attention. For the background I used photoshop to create a water colour
background using unique brushes. My dieling was created in illustrator and
the rest of the design placed in there aswell. For my incentive to call people
to help out and act on the purpose for this direct mail, I chose to offer a 20
sided die the most used piece of equipment in dungeons and dragons.
MEDIUM / TOOLS USED
Photoshop
Illustrator